Client Questionnaire

These questions will help with the strategy session and get to the core of your brand. Please spend some time on these questions and don’t hesitate to ask if you’re not sure of anything.

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Name

First

Last

Company Name

Your position in the company

Country

Your Title

“Mr.,” “Mrs.,” “Ms.,”, “Miss.”, “Doctor”, etc.

Should I use the treatment title when I communicate with you?

No, It is ok to be informal

Yes, please use the title I have informed

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Logo content

Logo Text Content

Please, inform us about all the words, letters, and numbers you want to be depicted in your logo.

About your business and brand

✓ What does your business do? What is your service or product?

Go into as much detail as possible.

✓ Is there a unique story behind the name and business?

✓ How and why was your business started and where did the idea come from?

✓ Who is your ideal audience/customer?

Think about age, gender, personality, income, where they live, etc.

✓ What are your audiences’ frustrations/problems they face?

✓ Why would your customers specifically pick YOUR service or product over your competitor?

✓ Who are your top 3 competitors?

If you have no competitors, you can name 3 companies, products, or professionals that do a good job of communicating with the audience you want to reach, or with their audience.

✓ How is your business run?

Break your process into 3 simple steps (how do they find you, buy from you and receive):

✓ What is the vision for your brand? What future does your brand want to create?

Think about age, gender, personality, income, where they live, etc.

✓ What are your brand values?

✓ What words would you use to describe your brand’s personality?

✓ What message do you want to convey to your customers?

How do you want your customers to feel when they interact with your business?

Creative Direction and Visual Identity

Pinterest Board Link:

✓ What do you like about your Pinterest board? Go into specifics about certain images.

✓ What words would you choose to describe your desired vibe and look?

✓ If you have an existing brand identity, why isn’t it working for you?

✓ Any font styles that you like and why?

✓ Are there any colour schemes that you like and why?

✓ Any icon, symbol or image that you are connected to that you might want to include within your brand?

✓ What do we need to avoid? Any color, font, icon, symbol or image that you definitely don’t want to include within your brand?

✓ Anything else you want us to know?

If you would like to send a file, feel free to email it to: [email protected]

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Client Questionnaire

Logo content

About your business and brand

Creative Direction and Visual Identity

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